by James Hickey | Apr 3, 2025 | News Brief
Informa TechTarget and Demandbase have entered into a strategic partnership designed to help mutual customers drive better business outcomes and ROI from account-based marketing (ABM) initiatives. By combining Informa TechTarget’s account- and contact-level intent...
by James Hickey | Apr 2, 2025 | Feature
The Customer Data Platform (CDP) market is undergoing a seismic shift. Legacy players such as mParticle, ActionIQ, and Lytics have faced major shakeups, with acquisitions marking the end of an era for traditional CDPs. Outdated architectures, sluggish onboarding...
by James Hickey | Apr 1, 2025 | News Brief
Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. To that end, Demand Gen Report is hosting the “2025 B2B Campaign Optimization Series,” your go-to event for insights on AI-driven experiences,...
by James Hickey | Mar 31, 2025 | News Brief
Xactly recently launched the first in a series of artificial intelligence (AI) programs it is rolling out the year. Xactly Intelligence is a new AI-powered program for the industry’s only composable platform, a framework combining Xactly’s Predictive AI models with...
by Gurdeep Dhillon, Contentstack | Mar 28, 2025 | Demanding Views
Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back at what worked, which parts of the playbook we’re throwing out, and how the past year may impact the one ahead. As someone whose roots in the B2B marketing community go...
