by James Hickey | Aug 28, 2025 | News Brief
StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to launch a Snowflake Cortex-powered Snowflake Native App within the Snowflake ecosystem, turning complex data preparation into a...
by Brendan Condon and Rachael Buchler, Gartner Sales Practice | Aug 28, 2025 | Demanding Views
The evolving landscape of sales leadership has ushered in a new era— one where the chief sales officer (CSO) is no longer defined solely by their ability to drive numbers, but by their capacity to inspire, develop, and lead people. Gartner research highlights a...
by James Hickey | Aug 26, 2025 | News Brief
Artificial intelligence (AI) tools are being used by go-to-market teams to move faster— but without customer context, those tools can only go so far. To address this gap, HubSpot is introducing the first CRM connector for Claude that brings each customer’s unique...
by James Hickey | Aug 26, 2025 | News Brief
The adoption of artificial intelligence (AI) tools by marketing and sales professionals continues to grow but specific training for the duties they are performing continues to lag behind. New research from General Assembly found 68% of sales and marketing...
by James Hickey | Aug 25, 2025 | News Brief
Clari and Salesloft, two revenue orchestration category leaders, have reached a definitive agreement to merge. Executives from the two companies said the new company will serve over 5,000 organizations globally across all industries – bringing $10 trillion in annual...
