by James Hickey | Mar 27, 2025 | News Brief
Intelligent Workflows is the latest tool from 6sense, designed to bring together Audience and Data workflows that centralize omnichannel engagement and data management for marketing and sales teams. Intelligent Workflows empowers go-to-market teams to take a unified,...
by Alicia Esposito | Mar 26, 2025 | Feature, Industry News
We’re in the midst of a great AI race. New players are rapidly entering the market, and legacy organizations are scrambling to keep pace. One of the latest additions to the landscape is DeepSeek, which is being lauded for opening powerful AI capabilities to a...
by James Hickey | Mar 25, 2025 | News Brief
Women in revenue-generating roles seek stable and enriching environments that help them progress in their careers. However, 43% of women admit they have considered quitting their jobs in the past year due to lack of mentorship, job insecurity, lack of work flexibility...
by James Hickey | Mar 24, 2025 | News Brief
Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data into their broader analytics ecosystem. With this integration, organizations can remove data silos and ensure that social efforts are strategically...
by Steffen Hedebrandt, Dreamdata | Mar 21, 2025 | Demanding Views
For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams report revenue down to the decimal, but marketing? We’ve often been measured by softer metrics like leads, impressions, website traffic, or...
