by Demand Gen Report Team | Mar 20, 2025 | Case Studies
In today’s hyper-competitive landscape, sellers only have so much time to effectively reach and engage with prospects. B2B experts have lauded artificial intelligence (AI) as the answer to help sales teams streamline workflows and automate redundant and menial...
by Demand Gen Report Team | Mar 19, 2025 | Feature
In 2018, Weka USA relied heavily on live events to drive marketing success, participating in more than 50 trade shows annually. While these events generated leads, the associated costs were substantial. Recognizing the need to diversify their lead generation strategy,...
by Alicia Esposito | Mar 18, 2025 | Blog
Fifteen years ago, Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and proliferation of smart TVs, CTV is now in the mainstream. According to research conducted by Demand Gen Report, only 4% of...
by Alicia Esposito | Mar 17, 2025 | Industry News
Clari, an Enterprise Revenue Orchestration solutions provider, has launched a new suite of AI solutions to help B2B organizations drive predictable revenue growth. According to Clari Labs research, enterprise customers using Clari’s Revenue Orchestration...
by Steve Rietberg and Tyler Huguley, Gartner Sales Practice | Mar 14, 2025 | Demanding Views
In today’s rapidly evolving business landscape, the ability to accurately forecast sales is more critical than ever. Yet, traditional sales forecasting methods are increasingly proving inadequate, as they consume significant seller time and often fall short in...
