by James Hickey | Mar 13, 2025 | News Brief
Dun & Bradstreet has unveiled a new identity solution that connects consumer insights with comprehensive B2B2C linked data and digital signals. The D&B ID Graph Plus uses validated B2B2C identifiers, which are then enhanced by consumer intelligence and digital...
by James Hickey | Mar 13, 2025 | News Brief
An uncertain economy is shrinking buying budgets and creating more acquisition and retention pressures for sales teams, according to the annual Sales Compensation Report from Xactly. B2B sales cycles and buying committees are also getting larger and more complex,...
by Alicia Esposito | Mar 12, 2025 | Feature, Industry News
Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining a significant amount of mind and wallet share, especially among marketers. According to a survey of 418 marketing teams conducted by...
by James Hickey | Mar 11, 2025 | Industry News, News Brief
Redbrick has acquired Paved, a newsletter advertising platform that connects publishers and advertisers with more than 253 million newsletter subscribers across 3,000-plus publishers. Paved helps publishers monetize their newsletter subscription base through ad...
by Demand Gen Report Team | Mar 10, 2025 | Financial News, News Brief
Gong, the AI startup last valued at more than $7 billion, has surpassed $300 million in annual recurring revenue (ARR), according to the company’s results for fiscal 2024, which ended Jan. 31, 2025. The company attributes this growth momentum to increasing...
