by James Hickey | Aug 5, 2025 | News Brief
Hightouch has rolled out a new tool that will ensure customer data produces usable profiles that adapt to different use cases. Adaptive Identity Resolution is aimed at brands that struggle to unify sprawling customer data across devices, platforms, and identities....
by James Hickey | Aug 5, 2025 | News Brief
DemandScience is offering a new audience activation solution that brings together account- and persona-based targeting across digital channels, helping marketers eliminate the media waste of more traditional targeting. Digital Audiences enables marketers to activate a...
by James Hickey | Aug 4, 2025 | News Brief
Subscription-based go-to-market services company 2X has acquired Outbound Funnel, a revenue operations consultancy specializing in AI-powered sales engagement and revenue intelligence platforms across the modern GTM technology stack. As the longest-standing partner...
by James Hickey | Aug 4, 2025 | Blog
The wait is almost over! The 2025 #B2BMX Summer Camp — a week-long online experience offering marketing and sales executives seven opportunities to enjoy the art, science, sport and friendly competition of their craft. Hosted by #B2BMX and Demand Gen Report, we are...
by Saul Marquez | Aug 1, 2025 | Demanding Views
Generative artificial intelligence (AI) tools are increasingly essential to marketers, and new research is shedding light on the extent to which AI agents add value to collaborative marketing efforts. A large-scale study involving over 2,300 participants recently...
