by Deb Andrews, Marketri | Feb 21, 2025 | Demanding Views
If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled the majority of the buyer journey; today, buyers are more informed and...
by Alicia Esposito | Feb 20, 2025 | Case Studies
Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not only drove growth, but did so in a measurable, cost-effective way....
by Demand Gen Report Team | Feb 19, 2025 | Industry News
Outreach has launched new features and product enhancements for its sales execution platform to support entire revenue teams. Like many vendors, the company is emphasizing its AI capabilities, all aimed at improving seller productivity, performance and security. Key...
by Alicia Esposito | Feb 19, 2025 | Feature
The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers increasingly use digital touch points, from search to social media, to research and compare possible solutions, the onus is on marketing teams to be...
by Demand Gen Report Team | Feb 18, 2025 | Industry News
Sales reps spend up to 40% of their time prospecting, leaving them with minimal time to build meaningful relationships with prospects. Lusha has launched a new AI-powered feature designed to help sales teams enhance their prospecting capabilities and tackle this gap...
