by James Hickey | Aug 4, 2025 | Blog
The wait is almost over! The 2025 #B2BMX Summer Camp — a week-long online experience offering marketing and sales executives seven opportunities to enjoy the art, science, sport and friendly competition of their craft. Hosted by #B2BMX and Demand Gen Report, we are...
by Saul Marquez | Aug 1, 2025 | Demanding Views
Generative artificial intelligence (AI) tools are increasingly essential to marketers, and new research is shedding light on the extent to which AI agents add value to collaborative marketing efforts. A large-scale study involving over 2,300 participants recently...
by James Hickey | Jul 31, 2025 | News Brief
Pricefx has 125 specialized artificial intelligence (AI) Agents to enable B2B companies protect margins, recover revenue, and respond to market shifts in real time. Besides those ready-to-run being offered, companies can create agents tailored to their unique business...
by James Hickey | Jul 31, 2025 | Blog
Account-based marketing (ABM) once operated like a skilled craftsman’s workshop. Marketers carefully selected their tools, meticulously researched each target account, and hand-crafted personalized campaigns one by one. Artificial intelligence (AI) is changing...
by James Hickey | Jul 30, 2025 | Feature
As B2B marketers work to modernize go-to-market strategies and scale impact, Lisa Cole, Chief Marketing Officer at 2X, has authored a modern alternative to the traditional sales funnel—built to attract today’s self-directed buyers naturally. Cole’s insights in Brand...
