by Patrick Shea - CoFounder - AdDaptive | Dec 17, 2025 | Demanding Views
AI Won’t Replace Marketers, But It Will Redefine Their Jobs Ask a marketer about artificial intelligence (AI) and you’ll hear that it’s going to revolutionize everything overnight … or it’s overhyped technology that can’t deliver on its promises. The reality, as with...
by Adam Tanguay, Head of Growth, Jordan Digital Marketing | Dec 16, 2025 | Demanding Views
Understanding Reddit’s Organic Optimization Potential – And Risks Three for the price of one – that’s essentially what brands successfully optimizing their Reddit presence have earned themselves in the realm of organic discovery in 2025. Why? Reddit, once known as the...
by James Hickey | Dec 16, 2025 | News Brief
While the impact of artificial intelligence (AI) on sales and marketing has been the dominant story in 2025, the generational shift in the key decisions makers is one that B2B marketers have been confronting as well From Gen Z to Boomers, each generation differs in...
by Josh Baez | Dec 15, 2025 | Demanding Views
The New B2B Reality: How Buyers Are Shaping the Funnel Before Vendors Even Notice If I had to describe the last year in B2B marketing, it’s this: buyers are doing a lot more work on their own, and they’re doing it earlier than most vendors want to admit. More often...
by James Hickey | Dec 15, 2025 | Blog
This is the final week to take the 2026 Database Strategies & Contact Acquisition Benchmark Survey. Don’t miss your opportunity to contribute your insights and help shape the benchmarks that will guide B2B data strategies in the coming year. Many B2B marketers are...
