by Domenic Colasante, 2X | Feb 7, 2025 | Demanding Views
The 2025 marketing predictions are in, and the trends for the rest of the year are unmistakable: Organizations will need to restructure as they attempt to harness the power of gen AI, innovate their go-to-market strategies and create more efficiencies, as: More than...
by Alicia Esposito | Feb 6, 2025 | Case Studies
Medigap Life is one of the nation’s top insurance agencies that focuses on Medicare insurance products. Thousands of individuals and families work with the company’s highly specialized agents to compare and purchase health insurance from leading insurers such as...
by Kelly Lindenau | Feb 5, 2025 | Feature
Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot appears to have cracked the code. In a recent episode of the B2B Marketing Exchange Podcast, she shared insights from her decades of...
by Demand Gen Report Team | Feb 4, 2025 | News Brief
What’s driving the next wave of website experience? It should come as no surprise that automation and personalization are at the top of the list for 200 marketing leaders in the U.S., Canada, UK and Australia. Sitecore surveyed these executives, who work for...
by Alicia Esposito | Feb 3, 2025 | Industry News
Sopro, a provider of multichannel B2B prospecting solutions, has acquired Reach Supreme, an email prospecting agency based in the Netherlands. The agreement, set to close this month, will enable Reach Supreme’s existing customers to transition to Sopro’s multichannel...
