by Justine BaMaung, VP Marketing at Uniqode | Apr 21, 2026 | Demanding Views
As soon as a campaign goes live, peak sales moments move quickly. Traffic spikes, and dashboards start filling up almost immediately. The data that comes in can guide marketers to adjust creative, reallocate budget or respond to emerging interest while the campaign is...
by James Hickey | Apr 21, 2026 | News Brief
Key takeaways: 44% of B2B SaaS companies score below 50 in AI visibility, with significant gaps in mention frequency. Companies with perfect sentiment scores need better distribution to improve AI-assisted buyer recognition. As B2B marketers work to be recognized in a...
by James Hickey | Apr 21, 2026 | News Brief
Key takeaways: Content marketing roles are polarizing between hands-on creators and senior growth leaders. Data literacy and storytelling are now top-tier requirements for content professionals. A recent Semrush job listings study shows content roles polarizing...
by James Hickey | Apr 20, 2026 | News Brief
Key Takeaways: 96% of B2B companies are invisible in AI-driven buyer discovery, appearing only in late-stage queries. AI visibility requires structured data, authority signals, and proactive management of AI crawlers and community sentiment. 2X, a subscription-based...
by James Hickey | Apr 20, 2026 | News Brief
Key takeaways: B2B marketers are shifting from acquiring new tools to integrating existing MarTech stacks for better performance. AI adoption is accelerating but often lacks strategic direction, leading to inefficiencies. Digital.Marketing recently provided a...
by James Hickey | Apr 20, 2026 | Blog
Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that can optimize your campaigns and keep you ahead in the competitive landscape. Contribute your expertise to shape the future of...
by Michael Smith, Senior Managing Director, Blue Ridge Partners | Apr 17, 2026 | Demanding Views
Over the last 18 months, artificial intelligence (AI) has dramatically rewritten the rules of B2B purchasing— expanding competitive fields, compressing evaluation cycles, increasing pricing transparency, reducing early-stage sales influence, and increasing the demand...
by James Hickey | Apr 16, 2026 | News Brief
Key Takeaways: 82% of companies use formal software for incentive compensation, but only 33% have automated processes. AI is reshaping compensation design, with 81% of companies using AI in some capacity. New research released April 16 from CaptivateIQ shows that...
by James Hickey | Apr 16, 2026 | News Brief
Key takeaways: 5W PR’s program integrates PR, SEO, and content strategies to enhance B2B lead generation and brand influence. Tailored solutions focus on bridging PR narratives with digital performance for measurable success. 5W PR recently introduced a new...
by James Hickey | Apr 16, 2026 | Feature
Key Takeaways: Target specific decision-makers and hidden stakeholders instead of relying on broad account-level outreach. Eliminate sales latency by synchronizing marketing and sales efforts to deliver personalized educational content at the precise moment of need. ...
by James Hickey | Apr 15, 2026 | News Brief
Key Takeaways: Global IT spending is projected to reach $4.96 trillion in 2026, with enterprise investments making up nearly all of it AI-driven advancements are fueling growth in IT hardware investments, particularly in servers, components, and data center...
by James Hickey | Apr 15, 2026 | Feature
Key Takeaways: Branch’s Adam Landis AI details how AI-search delivers fewer but higher-intent users, requiring marketers to shift focus from quantity to quality in funnel management. Coexistence of AI search and traditional SEO is expected, with both channels...
