by James Hickey | Apr 30, 2026 | Feature
Key takeaways Signal stacking reveals hidden intent. It’s time to redefine account coverage metrics to role-based participation and stage-fit tracking. You just finished an incredible demo. Your primary contact loved the presentation, shared your deck internally, and...
by James Hickey | Apr 29, 2026 | News Brief
Key takeaways: Xactly and ServiceNow introduce the Dispute Management AI Agent to streamline compensation inquiries and workflows. The integration focuses on autonomous revenue orchestration, reducing friction and enhancing productivity for sales teams. Xactly has...
by James Hickey | Apr 29, 2026 | Feature
Key Takeaways: AI allows marketers to repurpose single live events into extensive libraries of targeted content, significantly extending the lifespan and reach of event messaging. By connecting event engagement data with multi-channel ABM campaigns, B2B marketers can...
by Laura McElhinney, Chief Data Officer, MadConnect | Apr 28, 2026 | Demanding Views
In the race to enlist artificial intelligence (AI), data readiness is often overlooked, the pivotal role of clean, accessible, connected data, taken for granted. But, actually, data is your most important product, central to any successful strategy. The AI system...
by James Hickey | Apr 28, 2026 | News Brief
Key takeaways: Pinterest’s high-intent audiences can now be targeted on Connected TV through tvScientific’s platform. Early testing shows a 73% increase in unique household reach and a 24% lift in new customer acquisition. tvScientific by Pinterest...
by James Hickey | Apr 28, 2026 | News Brief
Key Takeaways: StackAdapt’s MCP Server integrates campaign intelligence into AI tools, enabling real-time performance insights and optimization. The server supports conversational access to campaign data, replacing manual reporting and fragmented workflows....
by James Hickey | Apr 27, 2026 | Blog
Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that can optimize your campaigns and keep you ahead in the competitive landscape. Contribute your expertise to shape the future of...
by James Hickey | Apr 27, 2026 | News Brief
Key Takeaways: Adobe introduces CX Enterprise, an AI-powered system to streamline customer lifecycle management. CX Enterprise integrates with leading AI platforms to deliver personalized, scalable customer experiences. At the Adobe Summit last week, unveiled Adobe...
by James Hickey | Apr 27, 2026 | News Brief
Explainable AI (XAI) and LLM observability are crucial for scaling GenAI deployments and ensuring trust in AI-generated outputs. Organizations must prioritize XAI tracing, multidimensional observability, and continuous evaluation to improve GenAI reliability. The...
by Nicholas Mortensen and Martin DeWitt, Gartner Marketing Practice | Apr 24, 2026 | Demanding Views
For more than a decade, B2B marketing leaders optimized for search engines with a familiar playbook. Keywords, backlinks, technical SEO and steady content production were the levers that determined visibility. That model is now being disrupted by artificial...
by James Hickey | Apr 23, 2026 | News Brief
Key takeaways: The marketing technology market is projected to grow at a CAGR of 20.1% from 2026 to 2033, reaching $2.4 trillion. Social media tools and AI-powered solutions dominate the market, with North America leading in revenue share. The global marketing...
by James Hickey | Apr 23, 2026 | News Brief
Key Takeaways: Iterable’s Nova Agent uses real-time AI to adapt campaigns, ensuring precise personalization at scale. The platform integrates tools like Google Ads sync and compliance features to enhance marketing effectiveness. Artificial intelligence (AI) is...
