by James Hickey | Apr 27, 2026 | Blog
Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that can optimize your campaigns and keep you ahead in the competitive landscape. Contribute your expertise to shape the future of...
by James Hickey | Apr 27, 2026 | News Brief
Key Takeaways: Adobe introduces CX Enterprise, an AI-powered system to streamline customer lifecycle management. CX Enterprise integrates with leading AI platforms to deliver personalized, scalable customer experiences. At the Adobe Summit last week, unveiled Adobe...
by James Hickey | Apr 27, 2026 | News Brief
Explainable AI (XAI) and LLM observability are crucial for scaling GenAI deployments and ensuring trust in AI-generated outputs. Organizations must prioritize XAI tracing, multidimensional observability, and continuous evaluation to improve GenAI reliability. The...
by Nicholas Mortensen and Martin DeWitt, Gartner Marketing Practice | Apr 24, 2026 | Demanding Views
For more than a decade, B2B marketing leaders optimized for search engines with a familiar playbook. Keywords, backlinks, technical SEO and steady content production were the levers that determined visibility. That model is now being disrupted by artificial...
by James Hickey | Apr 23, 2026 | News Brief
Key takeaways: The marketing technology market is projected to grow at a CAGR of 20.1% from 2026 to 2033, reaching $2.4 trillion. Social media tools and AI-powered solutions dominate the market, with North America leading in revenue share. The global marketing...
by James Hickey | Apr 23, 2026 | News Brief
Key Takeaways: Iterable’s Nova Agent uses real-time AI to adapt campaigns, ensuring precise personalization at scale. The platform integrates tools like Google Ads sync and compliance features to enhance marketing effectiveness. Artificial intelligence (AI) is...
by James Hickey | Apr 23, 2026 | News Brief
Key Takeaways The Pipeline Insights Dashboard connects multi-channel engagement signals to pipeline advancement in real-time, enabling data-driven decisions. It shifts focus from engagement reporting to pipeline intelligence, helping marketers achieve accelerated and...
by James Hickey | Apr 23, 2026 | Case Studies
Key Takeaways RTIC Outdoors achieved 11% B2B growth using Anteriad Growth Accelerator’s data-driven marketing. Incrementality testing and channel orchestration drove measurable revenue impact. Expanding sales to a B2B customer requires a different marketing...
by James Hickey | Apr 22, 2026 | News Brief
Key Takeaways: Canva’s acquisition of Simtheory and Ortto enhances its AI capabilities, enabling end-to-end marketing lifecycle management. The move positions Canva as a leader in AI-driven marketing automation, integrating design, collaboration, and customer...
by James Hickey | Apr 22, 2026 | Feature
Key takeaways: Outcomes Rocket’s Saul Marquez detailed the importance of aligning sales and marketing teams with shared KPIs and clear ownership improves GTM success. The State of Account-Based Marketing report promoted operationalizing AI around real revenue...
by Justine BaMaung, VP Marketing at Uniqode | Apr 21, 2026 | Demanding Views
As soon as a campaign goes live, peak sales moments move quickly. Traffic spikes, and dashboards start filling up almost immediately. The data that comes in can guide marketers to adjust creative, reallocate budget or respond to emerging interest while the campaign is...
by James Hickey | Apr 21, 2026 | News Brief
Key takeaways: 44% of B2B SaaS companies score below 50 in AI visibility, with significant gaps in mention frequency. Companies with perfect sentiment scores need better distribution to improve AI-assisted buyer recognition. As B2B marketers work to be recognized in a...
