by Brian Anderson | Sep 10, 2015 | Industry News
Despite the billions of dollars B2B companies spend on content marketing each year, their content is less and less effective. Two years ago, 42% of B2B marketers surveyed by the Content Marketing Institute (CMI) said their content was effective. One year ago that...
by Brian Anderson | Sep 9, 2015 | Industry News
Demand Gen Report has opened nominations for its fifth annual Killer Content Awards, which are designed to spotlight innovative B2B content marketing strategies and campaigns. The Killer Content Awards, known as The Finnys, aim to highlight content marketers and B2B...
by Brian Anderson | Sep 8, 2015 | Industry News
SoMedia Networks, a cloud-based video production solutions provider, has rebranded as VidWrx. The name change positions the company to launch future demand generation and content marketing initiatives and expand into international markets. Prior to the rebranding,...
by Brian Anderson | Sep 8, 2015 | Demanding Views
Business success often hinges on two things: money and marketing. Yet, too many companies stagnate or fail because they don’t have the capital to invest in crucial marketing initiatives such as new technologies or services. This is where trade credit — or...
by Brian Anderson | Sep 8, 2015 | Industry News
LinkedIn has acquired Fliptop, a predictive sales and marketing software provider, for an undisclosed fee. The purchase intends to enhance LinkedIn Sales Navigator and potentially boost the company’s marketing offerings. Fliptop will continue to support its...
