by Brian Anderson | Sep 15, 2015 | Industry News
Full Circle Insights updated its Campaign Influence app with three customizable campaign influence models designed to help users measure campaign success by leveraging insights beyond first and last touch. Available on the Salesforce AppExchange, the new version also...
by Brian Anderson | Sep 14, 2015 | Demanding Views
Content localization — creating content that is in your customer’s native language as well as culturally relevant — is critical to engaging your audience. In fact, almost 60% of global consumers say getting information in their own language is more important...
by Brian Anderson | Sep 14, 2015 | Industry News
Act-On Software unveiled Act-On for Enterprise, a platform designed to meet the needs of larger global marketing organizations. This represents a shift for Act-On, which had previously focused on solutions for the SMB market. The enterprise software intends to offer...
by Brian Anderson | Sep 11, 2015 | Industry News
Radius, a predictive marketing software provider, launched a new reporting tool for Salesforce users designed to provide real-time insight into new marketing opportunities. The CMO Insights Report is positioned to analyze Salesforce data using Radius’ predictive...
by Brian Anderson | Sep 10, 2015 | Industry News
Demandbase has acquired WhoToo, a data-as-a-service company for marketers and data providers, for an undisclosed fee. Combining Demandbase’s IP identification technology with WhoToo’s data assets positions B2B marketers to create targeted experiences for...
