by Brian Anderson | Aug 27, 2015 | Financial News
Get Smart Content, a multichannel personalization platform provider, has raised $3.5 million in a round of funding led by Origin Ventures. The investment is intended to continue enhancing the brand’s platform, which is designed to boost content personalization...
by Brian Anderson | Aug 26, 2015 | Solution Spotlight
Validar is a B2B event marketing solution designed to automatically track attendees and score leads at events while managing, categorizing and importing leads from offline sources. Features/Functions Validar’s Lead Import for AppExchange positions users to...
by Brian Anderson | Aug 24, 2015 | Demanding Views
In today’s always-on world, competition for customer mindshare is at an all-time high. With mile-a-minute social networks, overflowing email inboxes, and more content than it’s even possible to consume, B2B marketers are facing an uphill battle when it...
by Brian Anderson | Aug 21, 2015 | Financial News
Salesforce posted $1.63 billion in total revenue for Q2, a 24% year-over-year increase. Revenue for fiscal year 2016 is projected to be $6.6 billion to $6.625 billion — a year-over-year increase of about 23%. For Q2, subscription and support revenues were $1.52...
by Brian Anderson | Aug 20, 2015 | Industry News
Oracle acquired Maxymiser, a cloud-based testing platform designed to personalize the customer experience across the Web and mobile. Observers noted that the move could signal Oracle’s future plans to add more predictive and data-driven tools to bolster its...
