by Brian Anderson | Aug 20, 2015 | Industry News
ANNUITAS has named Tracy Thayne the firm’s new SVP of Strategy. The appointment intends to help clients implement demand generation strategies efficiently — allowing for more focus on driving revenue and increasing customer lifetime value. Thayne has headed...
by Brian Anderson | Aug 19, 2015 | Industry News
Oracle launched new features for its Service Cloud and Social Cloud designed to help users provide an enhanced, consistent customer experience and support business decisions with up-to-date insights. Announced at CRM Evolution 2015 in New York, the updates include: A...
by Brian Anderson | Aug 19, 2015 | Industry News
B2B buyers want more interactive content to help them make their buying decisions, and companies such as Lenovo and Lattice Engines are leveraging formats such as assessments, quizzes and video to promote engagement throughout the buyer’s journey. Findings...
by Brian Anderson | Aug 18, 2015 | Industry News
B2B buyers expect more personalized messaging, and emerging technologies such as predictive tools and advanced analytics position B2B organizations to provide buyers with more relevant experiences. These are just some of the takeaways from CRM Evolution 2015, a...
by Brian Anderson | Aug 18, 2015 | Solution Spotlight
Pagemodo is a provider of social media marketing tools designed to help small business owners and marketing agencies grow awareness and increase engagement to reach their marketing goals. Features/Functions Pagemodo positions users to establish a brand’s...
