by Brian Anderson | Aug 18, 2015 | Demanding Views
Marketers agree that social media should play a part in shaping their company’s image. Yet, many struggle to see how they can leverage social media to generate qualified leads and ultimately boost revenues. Social media isn’t just another tool to round out...
by Brian Anderson | Aug 17, 2015 | Industry News
Liquid, a cross-channel advertising solutions company, has acquired Command IQ, a predictive CRM solutions provider, for an undisclosed fee. The deal intends to bring CommandIQ’s marketing automation and retargeting capabilities into the Liquid...
by Brian Anderson | Aug 14, 2015 | Industry News
Magento, an eBay Enterprise company and E-commerce platform provider, unveiled its B2B program designed to bring a more consumer-like approach to the B2B buying process. The Magento Enterprise Edition positions users to engage prospective buyers throughout their...
by Brian Anderson | Aug 13, 2015 | Industry News
Evergage, a real-time personalization solutions provider, launched a new recommendations tool designed to suggest relevant content and products based on a prospect’s behavior on the company website. Available through the company’s personalization platform,...
by Brian Anderson | Aug 11, 2015 | Solution Spotlight
Walker is a customer intelligence technology and consulting firm offering solutions designed to help B2B marketers achieve their business objectives through predictive analytics, surveys and consultation. FEATURES/FUNCTIONS The company’s CX platform positions...
