by Brian Anderson | Aug 11, 2015 | Industry News
Unmetric, a social media analytics startup, launched a competitive intelligence mobile application designed to provide B2B marketers with real-time insights into competitors’ social media activities. The app, named Sense, is offered separately from...
by Brian Anderson | Aug 10, 2015 | Demanding Views
The promise of B2B data is unbridled. Thanks to first- and third-party data sources, marketing teams know more about their prospects and leads than ever before. Predictive analytics tools introduce even more data capabilities for today’s marketing leaders. With...
by Brian Anderson | Aug 10, 2015 | Industry News
SurveyMonkey, an online survey and data insights platform provider, has acquired TechValidate, a marketing content automation solution, for an undisclosed fee. The acquisition positions SurveyMonkey to expand its B2B offerings by enabling users to create content from...
by Brian Anderson | Aug 7, 2015 | Industry News
While B2B buyers continue to self educate before interacting with a salesperson, a recent report shows that 83% of respondents said they were receptive to outreach from vendors if the interactions were relevant and contextual. The study, Selling to the Information...
by Brian Anderson | Aug 6, 2015 | Industry News
Brainshark, a sales enablement solutions provider, launched new analytics capabilities as part of its Sales Accelerator platform. The updates to the Sales Accelerator platform position sales teams to gain insight into how current clients engaged with content during...
