by Brian Anderson | Sep 1, 2015 | Solution Spotlight
CAKE is a marketing platform designed to provide multichannel measurement for digital marketing campaigns and deliver insight into marketing efforts. Features/Functions The solution provide a single-dashboard view of the performance of affiliate marketing programs....
by Brian Anderson | Sep 1, 2015 | Demanding Views
Marketing attribution is the concept and process of giving “credit” for marketing touches. Not just the proverbial high-five with the team. I mean actual revenue credit. It’s an essential step to calculating ROI and proving the effectiveness of marketing. This...
by Brian Anderson | Sep 1, 2015 | Industry News
Highspot, a sales enablement platform provider, launched product updates designed to offer a seamless customer experience, while also boosting content performance and analytics. Among the new features is Slide Cast, a tool that positions sales reps to share content...
by Brian Anderson | Aug 31, 2015 | Industry News
A recent study conducted by Constant Contact highlighted that personalized email campaigns to smaller segments can lift email rates by roughly 150%. The study analyzed approximately 100 billion emails sent by Constant Contact users between 2014 and 2015. Findings show...
by Brian Anderson | Aug 28, 2015 | Industry News
N3, a B2B sales execution and demand generation company, has partnered with EverString, a predictive analytics platform provider, to offer predictive sales development options for current and prospective clients. The partnership positions N3’s clients to...
