by Brian Anderson | Jul 30, 2015 | Industry News
HubSpot CMO Mike Volpe and VP of Content Joe Chernov have departed after an internal review revealed that they violated the company’s business conduct and ethics policies. Kipp Bodnar, the company’s VP of Marketing, was named as the new CMO effective...
by Brian Anderson | Jul 29, 2015 | Financial News
Radius announced $50 million in Series D funding that the company intends to use to scale its predictive marketing software platform and meet the growing demand for its solutions. This investment will be applied toward further development of the Radius Predictive...
by Brian Anderson | Jul 29, 2015 | Industry News
The B2B buyer’s journey is fluid and progressive marketing teams are leveraging tactics such as account-based marketing (ABM) and predictive analytics to provide relevant and resonant content to prospects at any stage of the sales funnel. These were some of the...
by Brian Anderson | Jul 28, 2015 | Solution Spotlight
Conversica is an artificial intelligence (AI) solution designed to help marketing, inside sales and sales organizations engage prospects with the highest propensity to buy. Features/Functions The solution’s artificial intelligence is positioned to initiate email...
by Brian Anderson | Jul 28, 2015 | Demanding Views
For years, there were two types of marketing campaigns: branding/awareness and direct response/sales. Branding campaigns were focused primarily on spreading general awareness and building up an identity amongst a broad base of potential buyers. Direct response...
