by Brian Anderson | Jun 9, 2015 | Industry News
Brainshark launched Brainshark Live, a tool designed to help sales reps locate sales presentation content and track content performance from within their CRM system. Available through the company’s Sales Accelerator solution, Brainshark Live enables sales reps...
by Brian Anderson | Jun 8, 2015 | Industry News
Appboy, a mobile marketing automation solutions provider, has launched multilingual support capabilities, positioning users to send customized mobile push messages in roughly 1,000 languages. The new features are designed to leverage language preference data to...
by Brian Anderson | Jun 5, 2015 | Industry News
RevResponse launched Audience Intelligence Reports (AIR), a tool designed to help publishers gain a holistic view of their website visitors and their respective content interests. These insights provide publishers with the ability to more accurately focus on their...
by Brian Anderson | Jun 4, 2015 | Industry News
The sales enablement market space by many accounts is exploding right now. The average sales enablement budget doubled to $2.4 million in 2014 compared with $1.2 million in 2012, according to research from SiriusDecisions. Jason Liu has been CEO of SAVO, a sales...
by Brian Anderson | Jun 3, 2015 | Industry News
While lead enhancement has been low on the priority list for many B2B marketers, it is taking on a heightened importance as marketers turn to advanced tactics such as account-based marketing and predictive lead scoring to improve campaign performance. Savvy marketers...
