by Brian Anderson | Jun 11, 2015 | Financial News
Hive9, a marketing planning and performance management software vendor, announced $5.4 million in funding. The investment round, led by LiveOak Venture Partners and Silverton Partners, will be used to further product development. Hive9’s solutions are designed...
by Brian Anderson | Jun 10, 2015 | Financial News
Lattice Engines closed a $28 million Series D financing round, which the company plans to use to accelerate market growth and attract new partners and employees. Over the past year, Lattice has experienced increased global demand and responded with partnerships in...
by Brian Anderson | Jun 10, 2015 | Industry News
While B2B marketers recognize the benefits of traditional lead scoring, the reality is that many are struggling to develop scoring models that work effectively for both marketing and sales. To address these concerns, some progressive marketers are now integrating new...
by Brian Anderson | Jun 10, 2015 | Solution Spotlight
PeopleLinx is a social selling tool designed to help sales professionals demonstrate expertise, deliver insights and engage buyers through social networks. Features/Functions The PeopleLinx platform’s personalized guidance feature prompts salespeople to build...
by Brian Anderson | Jun 9, 2015 | Demanding Views
“Where do I begin?” It’s a common reaction when one first considers building a content marketing program. It can be exciting but equally overwhelming, especially in the beginning phases. There are multiple ways to go about creating a program. The key...
