by Brian Anderson | Jun 16, 2015 | Solution Spotlight
Okta is an integrated identity management and mobility management service designed to offer single sign-on for marketing automation, social media, content management and other marketing platforms. Features/Functions The solution positions users to securely store user...
by Brian Anderson | Jun 16, 2015 | Demanding Views
Most enterprise companies know that referrals are a critical, high-quality and high-value demand generation channel. Advocates are willing and happy to help brands they love, but research shows most brands never ask. Those that do ask often fail to nurture advocates...
by Brian Anderson | Jun 15, 2015 | Industry News
Acxiom has re-launched its email and cross-channel marketing platform under the new name Acxiom Impact. The new offering combines the platform and the services under the single name. Acxiom Impact provides a broad range of marketing services, including campaign...
by Brian Anderson | Jun 12, 2015 | Industry News
Radius, a predictive marketing software company, has expanded its marketing and sales executive team. The four new members of the executive team are David Obrand, COO; Jerry Clarno, VP of Sales; Andrew Garvin, Senior VP of Strategy; and Angela Zener, Senior VP of...
by Brian Anderson | Jun 11, 2015 | Industry News
NetSuite has completed its acquisition of Bronto Software, an email marketing company, for a reported $200 million. The acquisition aims to combine Bronto’s email marketing automation with Netsuite’s SuiteCommerce, a cloud-based commerce platform. It was...
