by Brian Anderson | Jun 24, 2015 | Industry News
While it is useful to understand the journeys of various segments of buyers, progressive B2B marketers are following the paths of individual prospects to gain a better understanding of the best ways to engage them at all stages of the buying cycle. This was one of the...
by Brian Anderson | Jun 23, 2015 | Demanding Views
Anyone who has chatted with me in recent months knows that I’ve added the impending domination of humans by intelligent machines to my usual list of obsessions. This most definitely applies to marketing, where I found many artificial intelligence-based solutions...
by Brian Anderson | Jun 22, 2015 | Industry News
ToutApp, an email tracking and analytics platform provider, launched Tout Command Center, a multi-touch outreach management tool designed to help sales reps to manage, monitor and evaluate drip campaigns. Command Center can display campaign information in a...
by Brian Anderson | Jun 19, 2015 | Industry News
SalesPredict and HG Data have announced a data partnership which will bring together SalesPredict’s predictive scoring algorithm and HG Data’s competitive intelligence on installed technologies. The alliance is designed to help B2B companies target inbound...
by Brian Anderson | Jun 17, 2015 | Industry News
Salesforce has unveiled enhancements to its Marketing Cloud, including updated email, metrics and social media applications, along with integrated advertising tools to enable trigger ads based on CRM data. Debuted at the Salesforce Connections event in New York, the...
