by Brian Anderson | Jun 30, 2015 | Demanding Views
Accurately attributing ROI to campaigns is the holy grail for marketing. It is important to build marketing programs with attribution in mind not just because of the validation it gives to the marketing department, but because it points to the activities that will...
by Brian Anderson | Jun 29, 2015 | Industry News
Lattice Engines announced its partnership with Stein IAS, a global B2B marketing agency. The partnership is designed to offer predictive analytics services to Stein IAS clients and position Lattice Engines to expand its global offerings to the UK. The partnership...
by Brian Anderson | Jun 26, 2015 | Industry News
CallRail, a call tracking and analytics platform provider, unveiled findings from its Q1 2015 call volume data that shows a 16% year-over-year increase in inbound phone calls for SMBs. The findings come from the analysis of data from approximately 350 CallRail...
by Brian Anderson | Jun 25, 2015 | Industry News
ON24 announced its Marketing Analytics Module, a tool designed to deliver data on webinar campaigns, leads and trends while enabling marketers to track and understand key webinar metrics. The module positions marketers to measure ROI by providing insight into prospect...
by Brian Anderson | Jun 24, 2015 | Solution Spotlight
Showpad is a sales enablement platform designed to help users manage, transfer and share content among sales, marketing and other teams. Features/Functions The solution enables users to share content between online platforms and applications. The platform can also...
