by Brian Anderson | Jul 6, 2015 | Industry News
PulsePoint released its programmatic content marketing platform, positioning marketers to target, distribute and optimize branded articles and videos to audiences. The platform taps into PulsePoint’s global programmatic technology stack to enable users to...
by Brian Anderson | Jul 3, 2015 | Industry News
Act-On Software will integrate with BrightInfo, a move designed to help Act-On users provide prospects with personalized content through websites and paid media channels. The integration positions digital marketers to boost engagement and conversions across owned and...
by Brian Anderson | Jul 2, 2015 | Industry News
Corporate Visions has launched Power Insights, a new offering designed to help companies develop original research that can be used to shape demand generation campaigns and sales conversations. When paired with Corporate Visions’ Power Positioning messaging and...
by Brian Anderson | Jul 1, 2015 | Industry News
Many B2B marketers are turning to data-driven and predictive marketing solutions to enhance the buying experience and create meaningful engagement with prospective buyers as they move along the buyer’s journey. These are just some of the key themes found in...
by Brian Anderson | Jun 30, 2015 | Solution Spotlight
TrackMaven is a tool designed to help marketers create engaging content based on data and insights gained from competitive analysis. Features/Functions By analyzing digital content across the competitive landscape, TrackMaven positions B2B marketers to track the...
