by Brian Anderson | Jul 8, 2015 | Solution Spotlight
Hearsay Social is a social media marketing management platform designed to help users engage with targeted social audiences. Features/Functions The solution positions B2B marketers to manage their social media outreach and web presence from a consolidated dashboard....
by Brian Anderson | Jul 8, 2015 | Industry News
Buyer centricity has become crucial to B2B marketing success, prompting progressive organizations to learn more about the buyer’s path to purchase and provide personalized content to help further engagement. To achieve these goals, B2B marketers are adding tools...
by Brian Anderson | Jul 7, 2015 | Industry News
Twitter added several new features to its Audience Insights dashboard, positioning marketers to leverage persona targeting and segmentation capabilities to help increase the response rate to Twitter ad campaigns. Twitter personas are designed to help marketers...
by Brian Anderson | Jul 7, 2015 | Demanding Views
Death Of A B2B Salesman, a recent report from Forrester Research, predicts that one million U.S. B2B salespeople will lose their jobs to self-service e-Commerce by 2020. Fear over technology displacing sales jobs is nothing new. The same concerns arose following...
by Brian Anderson | Jul 7, 2015 | Industry News
Appboy, a CRM solution for mobile marketers, announced a partnership with Cheil Worldwide, a South Korea-based marketing solutions company. The alliance will extend Appboy’s mobile marketing automation and CRM platform to Cheil clients as well as provide Appboy...
