by Brian Anderson | Jul 21, 2015 | Demanding Views
Finding the right buyers can feel a little like searching for buried treasure with a faded and blurry map. You may have a general idea of where to look, but without an “X” to mark the spot you can waste a lot of time digging in the wrong places. In fact, one of the...
by Brian Anderson | Jul 21, 2015 | Industry News
CRM systems are a major investment, but many B2B organizations are not realizing the full value of their sales technology. In a recent study from ZS Associates, respondents rated the value of their CRM systems as low in areas such as customer communication (13%),...
by Brian Anderson | Jul 20, 2015 | Industry News
SparkReaction, an inbound marketing and web design agency, has been named a HubSpot Platinum Partner, positioning the company as one of only 35 agencies to reach the Platinum tier status. To earn Platinum Level status, an agency must display and meet criteria built...
by Brian Anderson | Jul 10, 2015 | Industry News
6sense announced a partnership with Bombora intended to provide an integrated predictive solution for account-based marketing and real-time targeting of digital display ads. The integrated solution uses purchasing signals and predictive data to segment prospects by...
by Brian Anderson | Jul 9, 2015 | Financial News
Influitive, an advocate marketing platform provider, has raised $30.5M in a Series B round of funding. The company will use the investment to expand its AdvocateHub platform, develop new products and broaden its global reach. The company recently signed its 250th...
