by Brian Anderson | May 29, 2015 | Industry News
HubSpot has renewed its ISV agreement with Salesforce, signing a five-year deal to enable the company to integrate with the Salesforce Sales Cloud and continue to build upon the Salesforce1 platform. With the renewal of the agreement, current and future customers will...
by Brian Anderson | May 28, 2015 | Industry News
Marketing automation revenues are expected to reach $14 billion by 2020, according to a new study from Frost & Sullivan. The expansion is fueled in part by a growing need for cross-channel digital marketing across industry verticals, according to the report. In...
by Brian Anderson | May 27, 2015 | Demanding Views
Sales and marketing alignment remains a hot topic. For many B2B CEOs, it will likely rank among their top concerns for the year. An Aberdeen Group study noted that highly aligned organizations achieved an average of 32% year-over-year revenue growth, while their less...
by Brian Anderson | May 26, 2015 | Solution Spotlight
Openprise is a data automation solution designed to help marketers correlate, clean, normalize and segment data collected from any data source leveraged by the user. Features/Functions The solution positions non-technical users with a self-service solution that...
by Brian Anderson | May 26, 2015 | Industry News
Madison Logic, a marketing solutions provider, unveiled Active ABM, an account-based marketing suite designed to use buying intent data to define company targets, retarget web site visitors and employ predictive targeting. Using Active ABM, users can also identify...
