by Brian Anderson | May 25, 2015 | Financial News
Kapost unveiled its Insights dashboard, a tool designed to help marketers measure and optimize the assets within their content library. The solution positions users to gain a holistic view of their content lifecycle — from tracking content production cycles to...
by Brian Anderson | May 22, 2015 | Industry News
Akoonu, a buyer personas and customer journey mapping solution provider, launched a cloud-based content marketing platform. The solution is designed to help B2B marketers drive an integrated, data-driven content marketing strategy. The offering positions marketers to...
by Brian Anderson | May 20, 2015 | Industry News
Many B2B industry executives and analysts believe that salespeople are being displaced by the ubiquity of digital. However, that myth has been exploded by the initial findings of the 2015 B-to-B Buying Study unveiled at the SiriusDecisions Summit 2015 in Nashville,...
by Brian Anderson | May 19, 2015 | Solution Spotlight
Insightpool is a social marketing platform designed to increase social media engagement with anonymous prospects within target audiences. The solution also positions marketers to produce personalized social campaigns that can nurture prospects through the...
by Brian Anderson | May 19, 2015 | Industry News
Infer, a provider of predictive applications, announced the general availability of its Account Scoring solution, a service designed to help businesses source more sales opportunities by ranking cold accounts based on their fit for the product and revenue potential....
