by Brian Anderson | May 18, 2015 | Industry News
SiriusDecisions debuted SiriusTools and SiriusPathways, two web-based interactive tools for clients, at its annual SiriusDecisions Summit in Nashville. SiriusTools enables B2B sales, marketing and product executives to leverage pre-built frameworks and models in an...
by Brian Anderson | May 18, 2015 | Industry News
Influitive launched Influitive Communities, an extension of the company’s advocate marketing platform designed to help B2B organizations create customer communities that enhance engagement, build brand credibility and boost revenue. Available through the...
by Brian Anderson | May 15, 2015 | Industry News
MHI Global, a sales performance and customer management company, has acquired CSO Insights, a sales effectiveness research and benchmarking firm. The acquisition intends to provide sales leaders with resources such as benchmark studies, global sales performance...
by Brian Anderson | May 14, 2015 | Industry News
Vidyard and SnapApp have partnered to incorporate SnapApp’s interactive features into video content created through the Vidyard platform. Announced at the SiriusDecisions Summit in Nashville, the partnership is designed to help create, publish and measure the...
by Brian Anderson | May 13, 2015 | Industry News
Content gap analysis continues to gain traction among B2B companies, with leading organizations turning to competitive analysis to enhance content production and quality. Research from the Content Marketing Institute identified “creating engaging content”...
