by Brian Anderson | Mar 16, 2015 | Industry News
Online forms with incentives have higher conversion rates, with contest forms averaging a 35% conversion rate compared to survey forms (14%), event registration (11%) and lead generation forms (11%). These are just some of the findings from the recently published 2015...
by Brian Anderson | Mar 13, 2015 | Industry News
Investment firm Kennet Partners and co-investor Joe Wang have acquired majority ownership of TreeHouse Interactive, a provider of partner relationship management and marketing automation solutions. The financial terms of the deal were not disclosed. Wang, who...
by Brian Anderson | Mar 12, 2015 | Industry News
Act-On Software unveiled its Act-On Anywhere application, a tool designed to provide Act-On engagement data, assets and functionality directly within the user’s web browser. The app is positioned to help B2B marketers increase productivity and make better...
by Brian Anderson | Mar 11, 2015 | Industry News
Following several years of hype and some debate over competing concepts, the marketing cloud is becoming a reality. Companies such as PR Newswire are seeing an increase in leads and engagement through the integration of marketing activities under the marketing...
by Brian Anderson | Mar 10, 2015 | Demanding Views
By Nick Hahn, Rosetta Consulting Most B2B marketers have some form of customer persona or a simplistic profile. But in our experience, these lack a deep enough level of meaningful data, making them difficult to use for important business decisions. By Nick Hahn,...
