by Brian Anderson | Mar 10, 2015 | Industry News
Invoca, a provider of call intelligence technology, unveiled a new version of Invoca for Search that links mobile and desktop clicks with call data. The company’s search marketing suite is positioned to provide marketers with insight into the consumer’s...
by Brian Anderson | Mar 9, 2015 | Industry News
Investment into data analytics tools is predicted to increase in 2015, according to a recent study from ON24. The study shows that a majority (97%) of B2B marketers find that using data analytics has shown enhanced results in marketing campaigns, and 87% of...
by Brian Anderson | Mar 6, 2015 | Industry News
Salesforce launched Predictive Decisions for the Salesforce Marketing Cloud, which is designed to provide users with access to data intelligence from their CRM and marketing databases to increase conversions and engagement. The new platform is positioned to help...
by Brian Anderson | Mar 6, 2015 | Industry News
Salesfusion, a marketing automation and email marketing platform provider, recently named Carol O’Kelley as its CEO and received an additional $5 million in funding. The latest investment, which follows $8 million in Series B funding in January, brings the...
by Brian Anderson | Mar 6, 2015 | Solution Spotlight
MindTouch is a knowledge management solution designed to help companies create web-native content to assist the customer support function. Features/Functions The solution positions customer support teams to offer content that is relevant to the clients’ needs —...
