by Brian Anderson | Mar 5, 2015 | Industry News
Ifbyphone, a phone call automation and analytics solution provider, has rebranded as DialogTech and unveiled a new call routing and attribution solution. The announcement comes shortly after the company acquired Mongoose Metrics, a phone call analytics company. The...
by Brian Anderson | Mar 4, 2015 | Demanding Views
By Kathy Rizzo, TeleNet Marketing Solutions How do you get a higher rate of return on your next teleprospecting campaign? All it may take is a little alignment. If sales teams and teleprospectors are on the same page, you may see more leads converting to the pipeline....
by Brian Anderson | Mar 3, 2015 | Industry News
While 80% of marketers believe that they have a peripheral role in the customer relationship, 85% feel that sales and support teams are currently responsible for the customer experience. This is just one of the key findings from a new study published by Act-On...
by Brian Anderson | Mar 2, 2015 | Industry News
Swrve, a provider of mobile marketing automation, plans to acquire Converser, a mobile engagement technology vendor. The combined platform is positioned to help marketers create, test, deploy and measure mobile app marketing campaigns as they currently do with email...
by Brian Anderson | Feb 27, 2015 | Industry News
ZoomInfo, a B2B database software company, launched FormComplete, a solution that positions users to increase inbound conversion rates with real-time data provided through shorter lead generation forms. This data can then be synced into the user’s CRM or...
