by Brian Anderson | Feb 26, 2015 | Industry News
While 40% of large technology companies plan to increase their inside sales headcount by 2016, inside sales reps currently make up only 10% of these companies’ sales teams. By comparison, inside sales reps make up 55% of the overall sales teams at small...
by Brian Anderson | Feb 25, 2015 | Solution Spotlight
LeanData is an account-based lead management suite designed to support account-based marketing and target account selling initiatives. Features/Functionality The Account-Based Lead Management Suite is positioned to improve sales productivity, accelerate opportunities,...
by Brian Anderson | Feb 25, 2015 | Industry News
During his presentation as part of the Demand Gen Summit track at the B2B Content2Conversion Conference, Jason Hekl — VP and Group Director of SiriusDecisions — described the concept of “small-net fishing,” in which marketers proactively target narrowly defined groups...
by Brian Anderson | Feb 24, 2015 | Demanding Views
By Heidi Lorenzen, CMO, Cloudwords To reach 95% of business professionals, a brand must speak 10 languages. That’s a lot of translating, even for today’s modern marketers who now have more than 1,000 marketing technologies available to them for boosting...
by Brian Anderson | Feb 24, 2015 | Industry News
LinkedIn has expanded its Marketing Solutions portfolio with the introduction of LinkedIn Lead Accelerator, a lead generation and nurturing product designed to connect companies to the right professionals with the right content as they make their way through the...
