by Brian Anderson | Feb 23, 2015 | Industry News
Marketing automation systems for very small and very large businesses have shown the greatest innovation in the past year, according to research released by Raab Associates. The January 2015 B2B Marketing Automation Vendor Selection Tool (VEST) added five vendors:...
by Brian Anderson | Feb 20, 2015 | Industry News
6sense has raised $20 million in a Series B funding round, which comes less than a year after launching its SaaS-based predictive intelligence platform. The round of funding was led by Bain Capital Ventures (BCV), and brings the company’s total financing to $36...
by Brian Anderson | Feb 19, 2015 | Industry News
Act-On Software has expanded its relationship with Pravda Media Group (PMG), a B2B digital marketing company headquartered in Israel, to offer marketing automation services to small and mid-size businesses in the country. PMG has been an Act-On agency partner for the...
by Brian Anderson | Feb 18, 2015 | Industry News
Many of the speakers at this year’s B2B Content2Conversion Conference noted that the buyer’s journey doesn’t always follow the path that marketers intend. Marketers rely on campaigns to move buyers through the funnel, but Ardath Albee, CEO of...
by Brian Anderson | Feb 17, 2015 | Industry News
Nearly all (90%) of B2B companies are using content marketing, and 82% of senior executives say content is driving their buying decisions. Demand is high, not for more content, but for more meaningful content. Meaningful content is obtainable through partnering with...
