by Brian Anderson | Feb 17, 2015 | Demanding Views
By Erich Flynn, TreeHouse Interactive If you struggle with lead generation, you’re not alone. A recent study on Lead Management and Social Engagement, by research firm CSO Insights, found that poor data quality for both prospects and customers — and the fact...
by Brian Anderson | Feb 17, 2015 | Solution Spotlight
LiveHive is a sales engagement platform that provides real-time insights into a prospect’s interest based on their engagement with digital sales content. Features/Functionality LiveHive offers content-sharing capabilities and real-time analytics, positioning...
by Brian Anderson | Feb 17, 2015 | Industry News
SocialWhirled, a campaign automation platform provider, announced its year-end growth for 2014, highlighting plans to launch a self-service portal for clients in 2015 — designed to edit and manage marketing and advertising campaigns. The company’s suite of tools...
by Brian Anderson | Feb 16, 2015 | Industry News
BrightEdge, a content performance marketing platform provider, announced the launch of Content Optimizer 3.0, a tool designed to provide marketers with insights into competitors’ content. Content Optimizer 3.0 integrates with Adobe Experience Manager, intended...
by Brian Anderson | Feb 13, 2015 | Industry News
The majority of sales teams (84%) are misaligned, according to Callidus Software Inc.’s Sales and Marketing Sentiment Survey. The survey asked sales and marketing professionals about their processes and tools, as well as their satisfaction and their current...
