by Brian Anderson | Mar 19, 2015 | Industry News
Act-On Software has partnered with Microsoft Azure, a move intended to enable Act-On customers who also use Microsoft Dynamics CRM to house their data closer to the Microsoft infrastructure. This alliance with Microsoft positions Act-On to extend its existing cloud...
by Brian Anderson | Mar 18, 2015 | Industry News
While it has been a successful tool for top-of-funnel demand generation, predictive marketing is becoming more widely used by B2B marketers to improve engagement at all stages of the buying cycle. Companies such as Salesforce have launched new predictive marketing...
by Brian Anderson | Mar 18, 2015 | Solution Spotlight
The SalesChoice Insight Engine is a predictive sales analytics platform intended to help sales teams forecast potential sales opportunities and focus on high-value target accounts. Features/Functions The solution is designed to enhance business performance by using...
by Brian Anderson | Mar 17, 2015 | Demanding Views
By Tyler Lessard, CMO, Vidyard As the CMO of a video marketing platform company, I understand that you might feel skeptical when I say that video is now a critical part of digital marketing programs — and that moving beyond YouTube as a hosting platform is becoming a...
by Brian Anderson | Mar 17, 2015 | Industry News
As part of its Oracle Data Cloud, Oracle has released a B2B data set designed to increase the amount of information available to B2B marketers to help identify, qualify and target new audiences with relevant cross-channel messaging. The offering, Oracle Data as a...
