by Brian Anderson | Jan 27, 2015 | Industry News
Fliptop, a provider of predictive applications for marketing and sales teams, has seen a 180% growth in its customer base quarter-over-quarter. The announcements rounds up a strong close to the year, and the company states that its current clients significantly...
by Brian Anderson | Jan 26, 2015 | Industry News
LiveHive, a sales engagement platform provider, announced that it has partnered with Act-On Software. The partnership integrates LiveHive’s prospect engagement analytics tools with Act-On’s marketing automation platform, positioning users to gain...
by Brian Anderson | Jan 23, 2015 | Industry News
Nearly three quarters (70%) of companies do not have a formalized marketing messaging process for all employees to follow. More than 30% of respondents said their messaging was company centric, and just over one third provide ongoing coaching to ensure consistency...
by Brian Anderson | Jan 22, 2015 | Industry News
DataHero, a self-service cloud data visualization tool, announced that it has integrated with Marketo. The integration is positioned to provide Marketo users with the tools needed to analyze lead, campaign and source activity to help target prospects that will have a...
by Brian Anderson | Jan 21, 2015 | Industry News
Marketers are generating volumes of content to help move prospects through the buying cycle. But in many cases, that content is not resonating with the buyer. In her new book, Digital Relevance, Ardath Albee, CEO of Marketing Interactions, outlines how marketers can...
