by Brian Anderson | Jan 20, 2015 | Demanding Views
Jeff Winsper, President, Black Ink News flash everybody. Inbound marketing is so old school. Some claim even back to the 11th century BC. I was being generous in my headline. I get a chuckle when B2B marketing practitioners glom onto a fancy new name for some...
by Brian Anderson | Jan 20, 2015 | Solution Spotlight
NewsCred’s content marketing platform is designed to help marketers throughout the entire content marketing process — from planning, sourcing, publishing and measuring content. Features/Functions The content marketing software offers tools intended to help...
by Brian Anderson | Jan 20, 2015 | Industry News
SoMedia Networks has integrated its on-demand video production and analytics capabilities with 20 online web services and SaaS marketing platforms, including Marketo, Oracle Eloqua and Salesforce ExactTarget. The company intends to continue integrations over the next...
by Brian Anderson | Jan 19, 2015 | Industry News
All B2B marketers want to keep the sales funnel filled with top-notch leads. But many factors — including the target industry, complexity of the sales cycle and size of the marketing and sales teams — can determine the success of a company’s lead generation...
by Brian Anderson | Jan 16, 2015 | Industry News
Vidyard has raised $18 million in Series B funding, which the company plans to use to further develop its video marketing and sales enablement offerings and expand its sales organization, along with other investments. “Among other things, we want to build on the...
