by Brian Anderson | Jan 6, 2015 | Demanding Views
By Peter Friedman, CEO, LiveWorld When big brands successfully launch themselves in social media and begin the shift toward being more customer-centric, they almost immediately find themselves facing two daunting challenges. First, if the relationships developed...
by Brian Anderson | Jan 6, 2015 | Industry News
A recent study from SiriusDecisions revealed that only 10% of B2B marketing executives felt they were able to convey the business value of their social media strategy, although 95% have corporate social media accounts. The study surveyed roughly 100 B2B marketing...
by Brian Anderson | Jan 5, 2015 | Industry News
Intellinote, an enterprise collaboration tool for B2B marketing and sales teams, is now integrated with Zapier, a tool designed to automate tasks such as tracking social media mentions and when new opportunities are added to the database. The integration...
by Brian Anderson | Dec 23, 2014 | Industry News
As 2014 comes to a close, personalized and relevant content played a pivotal role in Demand Gen Report’s top 15 articles of the year. The importance of identifying what content prospective buyers prefer to consume throughout the buying process shined through...
by Brian Anderson | Dec 23, 2014 | Industry News
ON24 launched its Webcast Elite Video Portal, designed to help users B2B marketers present past webinar content in a YouTube-like portal. The portal is positioned to enable content marketers to promote completed webcasts to larger target audiences, increasing overall...
