by Brian Anderson | Dec 17, 2014 | Industry News
While the role of digital marketing grows more prominent, in-person events continue to receive a significant portion of overall B2B marketing budgets. According to Forrester, trade shows still constitute the biggest line item on a B2B marketers budget, with nearly 20%...
by Brian Anderson | Dec 16, 2014 | Solution Spotlight
Apttus is a contract management solution designed to offer end-to-end contract lifecycle management, from the initial quote to the closed deal. Apttus is a contract management solution designed to offer end-to-end contract lifecycle management, from the initial...
by Brian Anderson | Dec 16, 2014 | Industry News
Flowfinity, an enterprise mobile apps provider, announced the launch of its revamped app editor, designed to help B2B marketers create and maintain mobile apps. The product release also includes revision control, intended to ease app updates by allowing users to...
by Brian Anderson | Dec 15, 2014 | Demanding Views
By Hana Abaza, Director of Marketing, Uberflip Good, relevant content will attract visitors. Great content will keep them around a little longer. But only a truly optimized content marketing experience will ultimately convert those visitors into leads, and eventually...
by Brian Anderson | Dec 15, 2014 | Industry News
Brainshark, a sales enablement solution provider, announced that its SlideShark app now supports PDF files. The company expects this added support will offer users a more flexible and convenient experience with its sales presentation solution. With SlideShark 4.0,...
