by Brian Anderson | Dec 12, 2014 | Industry News
Full Circle CRM recently launched Opportunity Gatekeeper, an application designed to help marketers more accurately track campaign performance and influence by providing up-to-date data on opportunity records. Built on the Salesforce1 Platform, Opportunity Gatekeeper...
by Brian Anderson | Dec 11, 2014 | Industry News
Trapit, a content discovery, curation and analysis service provider, merged with Addvocate, a content marketing platform designed to help employees produce, curate and share content. The service intends to position employees as brand advocates, helping them produce...
by Brian Anderson | Dec 10, 2014 | Industry News
B2B companies are increasingly relying on highly targeted and personalized messaging to reach prospective buyers. To accomplish this, progressive marketers are developing more detailed buyer personas to gain deeper insight into their target audiences and boost...
by Brian Anderson | Dec 10, 2014 | Solution Spotlight
SalesLoft Prospector is a lead generation automation tool that is designed to help users build lists of new prospects with data from social networks, which can in turn sync directly to the user’s CRM. Features/Functions The solution is positioned to give users...
by Brian Anderson | Dec 9, 2014 | Demanding Views
By Michael Idinopulos, CMO, PeopleLinx Social selling is a journey, and most enterprises are just getting started. Multiple studies have found that sales professionals who use LinkedIn, Twitter and other social networks to sell consistently outperform their peers who...
