by Brian Anderson | Dec 9, 2014 | Industry News
DataSift, a social data technology provider, announced the launch of VEDO FOCUS, which groups real-time social media data into categories based on a taxonomy of a half a million topics. FOCUS is also positioned to help B2B companies curate, collect and categorize the...
by Brian Anderson | Dec 8, 2014 | Industry News
Business.com announced the launch of LENS, the company’s lead expansion and nurturing service. With LENS, users are positioned to gain insight into how a target audience interacts with display advertising and email nurturing campaigns — enabling users to convert...
by Brian Anderson | Dec 5, 2014 | Industry News
IBM announced that Watson Analytics, the company’s language-based service that offers predictive and visual analytics tools, is available now in beta. A marketing or sales rep can use familiar business terms to source, cleanse and refine data, discover insights,...
by Brian Anderson | Dec 4, 2014 | Industry News
Vidyard announced that it has integrated with the Act-On marketing automation platform. The integration is designed to give Act-On users the ability to track viewer activity on video content hosted through Vidyard. The integration intends to enable marketers use video...
by Brian Anderson | Dec 3, 2014 | Solution Spotlight
Elasticsearch is an open source, distributed real-time search and analytics engine designed to help users turn recently acquired data into valuable insights. Features/Functions The platform is positioned as a tool to help marketers analyze new data as it enters the...
