by Brian Anderson | Dec 3, 2014 | Industry News
As B2B marketers flesh out their content strategies for 2015, many are taking a look at its role throughout the buyer’s journey — not just for top-of-the-funnel demand generation. In a recent webinar hosted by NewsCred, trends and strategies for content...
by Brian Anderson | Dec 2, 2014 | Demanding Views
By David Crane, Marketing Technology Strategist, Integrate Marketers are showing signs of embracing data-driven strategies to identify prospects, deliver a better customer experience and improve overall marketing results. However, in my conversations with CMOs and...
by Brian Anderson | Dec 2, 2014 | Industry News
Salesfusion, a marketing automation solutions provider for SMBs, unveiled a monthly email deliverability monitoring and analysis service designed to provide campaign-specific metrics, analysis of campaign results and best practices to help marketers further enhance...
by Brian Anderson | Dec 1, 2014 | Industry News
Swrve, a mobile marketing automation provider, reported a 250% increase in revenue 250% over the first half of last year. The company also announced that it has over 750 million unique users. The company states that more than three billion transactions take place...
by Brian Anderson | Nov 26, 2014 | Industry News
IBM announced the launch of IBM B2B Commerce, which is positioned to help B2B organizations deploy digital storefronts with no technical skills or expertise. IBM B2B Commerce is designed to help B2B companies create buying experiences similar to those found on B2C...
