by Brian Anderson | Nov 25, 2014 | Solution Spotlight
RingLead is a tool designed to analyze, remove, merge and prevent Salesforce duplicates, including leads, contacts and accounts. Features/Functions The solution offers a full suite of applications positioned to remove existing duplicates and prevent the creation of...
by Brian Anderson | Nov 25, 2014 | Industry News
Gone are the days of B2B marketers developing content simply to generate new leads. Creating sales enablement content to drive prospects further down the funnel is now a critical part of the B2B marketer’s role. However, progressive marketers are moving beyond...
by Brian Anderson | Nov 25, 2014 | Industry News
Mintigo, a predictive marketing platform provider, announced the launch of its native predictive marketing and lead scoring application on the Oracle Marketing AppCloud. The new application is designed to give marketers real-time predictive marketing capabilities —...
by Brian Anderson | Nov 24, 2014 | Demanding Views
By Sean Crowley, Director of Marketing, NetProspex Chances are you’re using content marketing to supplement your other marketing strategies. After all, content marketing costs 62% less than traditional marketing and generates about three times as many leads,...
by Brian Anderson | Nov 24, 2014 | Industry News
Evergage, a real-time web personalization platform provider, released new capabilities designed to help marketers design targeted and personalized campaigns. Whether it is through a computer or mobile device, the new features are positioned to help users deliver...
