A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic Urchin Tracking Module user experience UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature
November 12
LeanData MAP marketing automation platform revenue enablement revenue strategies Sales Enablement
LeanData, a revenue orchestration platform, released LeanData BookIt, a new solution that enables revenue teams to auto-qualify and…
Industry News
August 4
data Data management MAP marketing automation product activity data productled marketing selfservice user engagement
The marketing landscape has changed: Marketers are focused on product-led strategies, and they need to communicate with all…
Blog
May 24
Email Lead scoring MAP marketing automation nurturing SalesFUSION
Salesfusion, which was recently acquired by SugarCRM, aims to provide an all-you-need marketing automation solution for mid-sized marketing…
Solution Spotlight
June 10
CEO CRM David Hood MAP Sales Enablement sales enagement VanillaSoft
Sales enablement is only the first step towards sales success. B2B companies must also ensure that their sales…
Industry News
April 22
Analytics CRM data Data management KonMarie MAP Marie Kondo Marketing Netflix Tidying Up
Research shows that nearly half of marketers (43%) say their database initiatives need significant improvement. So, if looking…
Blog
January 30
CRM data mangement MAP marketing data ReachForce SmartSuite
SmartSuite, an end-to-end data management solution from ReachForce, is designed to verify, standardize and enrich contact and account…
Solution Spotlight
June 18