Madison Logic Unveils New Account, Buying Group Intelligence Capabilities
Madison Logic announced the launch of ML Intent Dashboard, a single source that visualizes key intent signals for improved campaign performance.…
News Brief November 20
Latest In: intent signals
ZoomInfo, Markaaz Partner on Unified, AI-enabled Platform
ZoomInfo is partnering with Markaaz, to deliver a comprehensive, artificial intelligences (AI)-powered B2B data solution that unifies sales…
News Brief November 10
As B2B Vendors Face Tighter Budgets and Tougher Competition, Data-Driven, Multichannel Prospecting Strategies Come to the Forefront
Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams…
Feature March 5
Demandbase Releases New Multi-Language Intent Solution For B2B
Demandbase, a go-to-market (GTM) company, unveiled a new multi-language intent solution that leverages natural language processing (NLP) to…
Industry News September 11
ServiceNow Increased Sales-Created Pipeline By 3X
ServiceNow is a cloud computing platform designed to help companies manage digital workflows. The company's goal was to…
Case Studies May 18
#BII21 Spotlights Renewed Focus On Buyer-Centric Strategies, The Relevance Of Intent Data To Account Experiences & Personalization
Data models and buyer centricity have taken center stage in modern B2B, with many organizations falling back on…
Industry News July 27
True Influence Offers 80 Million Verified Contacts To B2B Marketers
True Influence, an intent-based data and marketing provider, released the contact data for 80 million domestic and international…
Industry News June 16
5 Trends Shaping Demand Gen Throughout 2021
The series of digital adaptations marketers were forced to take throughout 2020 have bled over to shape 2021…
Blog April 6
True Influence Marketing Cloud Is Designed To Aggregate & Analyze Intent Signals
The True Influence Marketing Cloud is a digital platform that connects data and customer experiences to help marketing…
Solution Spotlight September 14
No Playbook, No Problem: 3 Steps To (Re)build Pipeline In 2020
We're all familiar with the usual content flow for the first quarter of the year. It's usually chock-full…
Demanding Views June 5
6sense & Bombora Partner To Add Intent Data To Engagement Platform
6sense, an account-based engagement platform, has partnered with intent data aggregator Bombora to integrate Bombora's Company Surge data…
Industry News May 18
Infogroup Launches New Intent Data Capability
Infogroup, provider of data and data-driven marketing solutions, has launched a new intent data feature within its Data…
Industry News April 29
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
