As buyers are becoming increasingly self-reliant, they are also increasingly expecting to be served in the buying process by marketing and sales. Not only will 2020 see buyers’ demands and expectations increase, but marketing and sales teams will be pushed to develop their strategies and approaches quickly enough to keep up with the evolving buyers and digital tools.

This blog was originally posted on Content4Demand. 

It’s December and you know what that means: It’s predictions time!