Today is the go-home day for 2025 #B2BMX Summer Camp but we are going to run through the tape strong with two webinars that explores the trends, tech, and tactics B2B teams are using in the wild to bring their GTM success to life.
We’ve explored big ideas, bold strategies, and fresh perspectives all week long — but we’re not done yet. Don’t miss today’s closing session and one last chance to soak up standout insights from the B2B pros!
So let’s take a look at our camp schedule for Thursday, Aug. 14 to go over the webinars being held with the brightest minds in B2B joining our #B2BMX counselors this summer.
Content That’s Lit: Stoking the Fire of Thought Leadership
A well-told campfire story has the power to draw people in, grabbing attention and sparking meaningful connections. Compelling thought leadership can do much the same. Join Nancie Jung, an experienced B2B marketing leader with over 15 years’ experience in financial services, and Emerald Studio storytellers Alexis Carroll Cline, Director of Strategy, and Kate Walker, Senior Director of Business Development, for a campfire chat designed to help you develop strategic, impactful thought leadership content that lays the groundwork for future success. (Aug. 14 12 p.m. ET)
Cracking the Attribution Code in the ABM Campground
In the wilds of B2B marketing, the buyer’s journey is far from a straight trail—it winds through dense forests of decision-makers, rugged terrain of long sales cycles, and countless touchpoints along the way. For marketers running account-based strategies, complexity multiplies—and so does the need for a solid map. That’s where attribution comes in. Counselor Nadia Davis will provide a masterclass in decoding attribution for ABM. You’ll learn how to navigate the attribution landscape and connect your marketing efforts directly to pipeline and revenue impact—without getting lost in the data wilderness. (Aug. 14, 2 p.m. ET)
As you leave camp, we want to remind you that we have our previous session available for you to watch and listen to on the ride home. The sessions led by our great Camp Counselors include:
Exploring A New Terrain Of AI-Powered Productivity Roderick Jefferson unpacked how to use AI as a trail guide—not a crutch—in your sales and leadership journey. AI might deliver the data, but it’s still up to us to paddle with purpose, lead with empathy, and steer with strategy.
Survivor: GTM Island — 3 Demand Skills (+1 to Win the Pipeline Game) Outplay. Outqualify. Outconvert. Welcome to GTM Island — where only the qualified survive. Join Josh Baez, Sr. Demand Gen Manager at NetLine, shared the three critical skills top teams are using to outplay outdated lead gen, outqualify shallow intent, and outlast the campaign chaos.
Influence Is the New Outbound. Arts & Crafts Counselor Morgan J. Ingram detailed how expert-driven content can pack your pipeline and spark real business growth (no trust falls required). In this session, you’ll learn the exact playbook Morgan and his team at AMP use to help experts go from quiet pros to revenue-generating thought leaders.
Survival Advisory: The 2025 Webinar Benchmark Revealed. One of the key components of any summer camp is making sure you come away with skills that will help you survey when you are out in the wilderness. Camp Counselors Drew Brucker of Goldcast and Alex Bleeker of AI Marketing Alliance breakdown the lesson learned from Goldcast’s 2025 B2B Webinar Benchmark Report. After analyzing over 19,000 webinars, they have identified the key trail marks that will guide you to successful B2B event strategies.
Campfire Stories from the Brand Trail: How Axon Builds Trust Through Storytelling . A B2B brand earns trust— not just with features and facts, but with heart. Axon‘s Abigail Stock shares the company’s journey of transforming brand strategy into a storytelling adventure that connects with customers on a deeper level. Axon has found that the most powerful way to build trust is by telling real, human stories—those of the people who use their products to protect and serve.
