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How Flipping The Funnel Enhances Customer Experience, And Your Bottom Line

How Flipping The Funnel Enhances Customer Experience, And Your Bottom Line

As the traditional sales funnel begins to lose its effectiveness with today's buyers, B2B marketers are learning to…

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#SDSummit In A Nutshell

Demand Gen Report and Content4Demand closed out the final day of the SiriusDecisions Summit in Nashville and it was…

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Don’t Get Eaten By The Cheetah, Or What You Need To Know To Satisfy Customer Needs

SiriusDecisions debuted and described the SiriusDecisions Needs Aperture Model at its 11th Annual Summit in Nashville to help marketers address…

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